Brandcast offers Digital signage solutions. This option in marketing is an opportunity to reach and engage consumers in retail outlets countrywide.
Digital screens entices customers to purchase the brands in-store creating appeal and further brand awareness thus increasing sales of the brand. It educates shoppers on the products and encourages customers to interact with the brand through touchscreen.
Consumers for the most part enjoy watching ad-supported media while grocery shopping and their buying decisions are often influenced by such messages. According to the Nielsen Media Research study, 68% of those surveyed said in-store messages would sway their product purchasing decisions. Another 44% said they would swap a product they had intended to buy for one advertised on digital screens.